Research on the Countermeasures for the Development of “Non-destination Routes” of Chinese Homeport Cruise Products

DOI

10.2991/aebmr.k.220307.547How to use a DOI?

Keywords

Homeport cruises; non-destination routes; cruise tourism; cruise products; Chinas Conjoint analysis

Abstract

Chinese cruise tourism products are seriously homogeneous, which significantly limits the sustainability, healthy and rapid development of China’s cruise market. The study aims to provide planning suggestions for Chinese “non-destination route” cruise tourism products and increase the diversity of tourism products beyond traditional routes. This study obtains seven attributes of free destination cruise tourism products through expert interviews and literature review. Four of them have two levels, and the other three attributes have only one story. Combined with orthogonal design, eleven alternatives are provided to participants for preference ranking evaluation, and then joint selection modes are applied to analyse the results. The results show that the number of beds is the most important in the relative importance analysis, followed are sailing time, cabin type, and ship type tonnage. It is suggested that the operators arrange the whole itinerary within 1-2 or 3-4 nights when developing cruise tourism production for accessible destination routes to provide tourists with relaxed and comfortable cabin environment, sufficient and pleasant cruise experience, and various island-hopping fun.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - You-Yu Dai
AU  - Fengshuai Du
AU  - Xiaonan Feng
AU  - Yicheng Liu
AU  - Huixin Wang
PY  - 2022
DA  - 2022/03/26
TI  - Research on the Countermeasures for the Development of “Non-destination Routes” of Chinese Homeport Cruise Products
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 3309
EP  - 3316
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.547
DO  - 10.2991/aebmr.k.220307.547
ID  - Dai2022
ER  -