Pricing Strategy for Museum Cultural Souvenirs

DOI

10.2991/aebmr.k.220307.187How to use a DOI?

Keywords

museum; souvenir; pricing strategy; cultural; brand

Abstract

Alongside the ascending level of human’s life quality, people are no more satisfied with normal groceries. In order to enrich their spiritual life, a huge amount of people are now increasing their demand for cultural products. Among all kinds of cultural products, museum souvenirs can be a typical example. Therefore, in order to meet the needs of consumers and producers, it is very important to find useful strategies of selling souvenirs correctly. In the research, the researcher will use grounded theory, archive research, and trend analysis methods combined with website and article data to analyze the marketing strategy of museum souvenirs and draw conclusions. The research results show that museums can work hard to improve pricing and marketing strategies to increase sales of souvenirs.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Wendi Yu
PY  - 2022
DA  - 2022/03/26
TI  - Pricing Strategy for Museum Cultural Souvenirs
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 1133
EP  - 1136
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.187
DO  - 10.2991/aebmr.k.220307.187
ID  - Yu2022
ER  -