The Analysis of Smartphones’ Operating System and Customers’ Purchasing Decision: Application to HarmonyOS and Other Smartphone Companies

DOI

10.2991/aebmr.k.220307.066How to use a DOI?

Keywords

Smartphone; Operating system; Analysis; HarmonyOS; Purchasing decision

Abstract

Nowadays, the smartphone industry steps into a period of prosperity and development. While more and more phones with a variety of features have been released, Android and iOS seize the majority of the operating system market. At the same time, Huawei has just introduced its original system on smartphones, the HarmonyOS. Therefore, this article compares the advantages and disadvantages of Android and iOS, and provides suggestions about the future development for HarmonyOS based on past successful cases, such as system privacy security and application accessibility. In addition, the paper will analyze the internal and external factors that consumers will consider before the deal of a smartphone, which renders ideas of the marketing strategy to smartphone companies. In this paper, secondary data observation and analysis are applied as the research methods. The majority of people purchase a phone because they really demand it, and they will ponder over the internal elements of a phone such as the price, the phone’s operation interface. Since advertisements do not actually help a lot for the decision to buy a smartphone, a company should invest more on the quality of their products instead of promoting them too much.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Kalok Sie
PY  - 2022
DA  - 2022/03/26
TI  - The Analysis of Smartphones’ Operating System and Customers’ Purchasing Decision: Application to HarmonyOS and Other Smartphone Companies
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 417
EP  - 421
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.066
DO  - 10.2991/aebmr.k.220307.066
ID  - Sie2022
ER  -