Research on Marketing Strategies of Car buying Among Covid-19 Based on Experimental Analysis

DOI

10.2991/aebmr.k.220307.373How to use a DOI?

Keywords

Automotive marketing strategy; Customer segmentation; Auto consumption of different age groups; Economic conditions; Business analysis

Abstract

During the epidemic, in order to achieve sales targets and maintain quarterly performance, vehicles of various brands have reduced prices and increased sales. But in this case, it is necessary to improve the efficiency of vehicle marketing and the accuracy that customers like. From this period of time, buyers conducted a survey based on consumers of different ages, and found that most young people in the Z era pay more attention to the price, brand, and advertising of the vehicle, while the adults born in the 1980s really consider the performance and affordability of the car. Therefore, sales should be based on different consumption methods used by consumers of different age groups to promote cars.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Matengfei Fan
PY  - 2022
DA  - 2022/03/26
TI  - Research on Marketing Strategies of Car buying Among Covid-19 Based on Experimental Analysis
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 2272
EP  - 2278
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.373
DO  - 10.2991/aebmr.k.220307.373
ID  - Fan2022
ER  -