Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

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An Analysis of Deliveroo’s Operation Strategy and Food Takeaway Industry

Authors
Xiaoyao Pang1, a,*, †, Yuhan Shang2, b, *, †, Jiaxi Song3, c, *, †
1Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University, Hong Kong, 999077, China
2Business School, University of Exeter, Exeter, EX4 4QL, UK
3Economics and Management School, Nantong University, Nantong, 226019, China
†

These authors contributed equally

*Corresponding author: as1198082@hkmu.edu.hk
Corresponding Authors
Xiaoyao Pang, Yuhan Shang, Jiaxi Song
Available Online 26 March 2022.
DOI
10.2991/aebmr.k.220307.023How to use a DOI?
Keywords
Food takeaway industry; Deliveroo; Strategy; Risks; Prospects
Abstract

The present study analyses and evaluates the operation strategy and current development status of Deliveroo by using Porter’s Five Forces, Industrial Life Circle, SWOT Model, Value Chain, quantitative comparison, marketing and financial analysis to get the risks and future prospects. Although Deliveroo’s financial situation is not very good, and it faces risks such as high network dependence, many competitors and legal restrictions, it is entering a stage of rapid development through continuous investment and occupation of the market and may gradually catch up with and surpass some old takeaway enterprises in the future. Additionally, the analysis provides references and inspiration for other food takeaways and Internet enterprises.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
978-94-6239-554-1
ISSN
2352-5428
DOI
10.2991/aebmr.k.220307.023How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Xiaoyao Pang
AU  - Yuhan Shang
AU  - Jiaxi Song
PY  - 2022
DA  - 2022/03/26
TI  - An Analysis of Deliveroo’s Operation Strategy and Food Takeaway Industry
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 142
EP  - 155
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.023
DO  - 10.2991/aebmr.k.220307.023
ID  - Pang2022
ER  -