Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

<Previous Article In Volume
Next Article In Volume>

Exploring Wine Tourism Experience Constructs: A Qualitative Approach

Authors
Yuqing Zhang1, Hoffer M Lee2, *
1Faculty of Hospitality & Tourism Management, Macau University of Science and Technology, Macau SAR, China
2Faculty of Hospitality & Tourism Management, Macau University of Science and Technology, Macau SAR, China
*Corresponding author, email: hmlee@must.edu.mo
Corresponding Author
Hoffer M Lee
Available Online 26 March 2022.
DOI
10.2991/aebmr.k.220307.530How to use a DOI?
Keywords
Wine tourism experience; experience economy
Abstract

Wine tourism is getting popular in market throughout the world and wine tourism experience keep arousing tourism scholars’ attention. However, for what constructs a wine tourism experience still remains debated. This study aims to identify the underpinning constructs of wine tourism experience using a qualitative approach. Systematic literature review and participative observation methods were employed to explore the seemingly amorphous features of wine tourism experience. Research findings suggest that wine tourism experience is a multi-dimentional construct with six dimensions, namely, escape, esthetic, education, entertainment, novelty and hedonism. The results of study provide with practical implications for wine tourism operations with respect to experiential product development and marketing initiatives.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
978-94-6239-554-1
ISSN
2352-5428
DOI
10.2991/aebmr.k.220307.530How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Yuqing Zhang
AU  - Hoffer M Lee
PY  - 2022
DA  - 2022/03/26
TI  - Exploring Wine Tourism Experience Constructs: A Qualitative Approach
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 3225
EP  - 3230
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.530
DO  - 10.2991/aebmr.k.220307.530
ID  - Zhang2022
ER  -