Exploring the Educational Concept of Sustainable Development for the Teaching of Marketing in Higher Vocational Education

DOI

10.2991/aebmr.k.200306.037How to use a DOI?

Keywords

higher vocational colleges, marketing, sustainable development education concept

Abstract

Higher vocational education usually focuses on cultivating students’ knowledge reserve and practical skills. Compared with the results of many teaching reforms, it lacks the promotion and practice of sustainable development education concepts based on “education”. Aiming at the vocational marketing major, three methods of integrating sustainable development education concepts with professional teaching were proposed, namely, humanities education, vocational education and green education concepts. The results should be promoted in various vocational colleges and Popularize to achieve the essential goal of education.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lixiaona
PY  - 2020
DA  - 2020/03/11
TI  - Exploring the Educational Concept of Sustainable Development for the Teaching of Marketing in Higher Vocational Education
BT  - Proceedings of the 5th International Conference on Financial Innovation and Economic Development (ICFIED 2020)
PB  - Atlantis Press
SP  - 212
EP  - 215
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200306.037
DO  - 10.2991/aebmr.k.200306.037
ID  - 2020
ER  -