Research on Evaluation of Core Competitiveness of Internet Enterprises—Tencent as an Example

DOI

10.2991/aebmr.k.200306.025How to use a DOI?

Keywords

Internet companies, Tencent’s core competitiveness, AHP, TOPSIS

Abstract

This article takes Tencent as the main research object. Researched Tencent’s core competitiveness and explored the position of Tencent in Internet companies in terms of core competitiveness. The Analytic hierarchy process and TOPSIS method are used to establish a comprehensive evaluation model of the core competitiveness of enterprises. By selecting and comparing five other representative Chinese Internet companies (Baidu, Alibaba, Sina, Sohu, Netease) with Tencent, Tencent’s core competitiveness can be more fully reflected. Finally, combined with the evaluation results, some suggestions are made for Tencent’s future development.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - He Menghuan
PY  - 2020
DA  - 2020/03/11
TI  - Research on Evaluation of Core Competitiveness of Internet Enterprises—Tencent as an Example
BT  - Proceedings of the 5th International Conference on Financial Innovation and Economic Development (ICFIED 2020)
PB  - Atlantis Press
SP  - 140
EP  - 143
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200306.025
DO  - 10.2991/aebmr.k.200306.025
ID  - Menghuan2020
ER  -