On the Social Media Marketing Strategy of Financial Enterprises Based on User Stickiness

DOI

10.2991/aebmr.k.200306.016How to use a DOI?

Keywords

viscosity, psychological, sharing, social media, viral marketing, create a buzz

Abstract

social media can bring many opportunities for financial enterprises, with the rapid development and rapid application, with the particularity of the model of the corresponding user behavior research is an urgent problem in the financial enterprises, this article from the perspective of how to improve the user viscosity, through the analysis of user psychology and behavior characteristics, summed up the topic should be made, virus spread, build the information Enjoy platform, improve financial security and many other marketing strategies to enable financial enterprises to cope with the current rapid development of social media wave.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - RuiMing Liang
PY  - 2020
DA  - 2020/03/11
TI  - On the Social Media Marketing Strategy of Financial Enterprises Based on User Stickiness
BT  - Proceedings of the 5th International Conference on Financial Innovation and Economic Development (ICFIED 2020)
PB  - Atlantis Press
SP  - 95
EP  - 99
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200306.016
DO  - 10.2991/aebmr.k.200306.016
ID  - Liang2020
ER  -