A Study on the Internet Banking Behavior of Enterprises and Their Influencing Factors

DOI

10.2991/icfied-19.2019.38How to use a DOI?

Keywords

The Internet Banking of Enterprises, Internet Banking Platform, Perceived usefulness; Perceived Risk, Platform Convenience

Abstract

The purposes of this paper are to study the behavior of enterprises’ internet banking (EIB) and their influencing factors by using literature analysis and questionnaire survey. The results show that EIB average frequency of Chinese interviewees is 4.0 times per month and their monthly amount of EIB is RMB 333,000. Their perceived usefulness, risk and platform convenience are the significant influencing factors of EIB, the effects of their perceived usefulness and perceived platform convenience are positive and the other is negative. The individual variables of respondents, including their gender, age and identity, mostly have significant impacts on the EIB and their influencing factors.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ming Zou
AU  - Weilun Huang
PY  - 2019/02
DA  - 2019/02
TI  - A Study on the Internet Banking Behavior of Enterprises and Their Influencing Factors
BT  - Proceedings of the 2019 4th International Conference on Financial Innovation and Economic Development (ICFIED 2019)
PB  - Atlantis Press
SP  - 205
EP  - 209
SN  - 2352-5428
UR  - https://doi.org/10.2991/icfied-19.2019.38
DO  - 10.2991/icfied-19.2019.38
ID  - Zou2019/02
ER  -