Research on the Relationship between Corporate Brand Equity and Firm Performance

DOI

10.2991/icfied-19.2019.26How to use a DOI?

Keywords

brand equity; enterprise performance; relationship research

Abstract

According to the relationship between corporate brand equity and performance, it can provide reference for the positioning and management methods of brand assets in business decision-making. Based on the data of China's electronic consumer enterprises from 2014 to 2015, this paper proposes a regression analysis method that uses the growth rate of corporate brand equity as the independent variable and the annual operating income as the dependent variable to study the correlation between brand equity and corporate performance. There is a positive correlation between brand equity value and corporate performance. The higher the corporate brand equity, the greater the positive effect on corporate performance.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jin Xi
PY  - 2019/02
DA  - 2019/02
TI  - Research on the Relationship between Corporate Brand Equity and Firm Performance
BT  - Proceedings of the 2019 4th International Conference on Financial Innovation and Economic Development (ICFIED 2019)
PB  - Atlantis Press
SP  - 138
EP  - 142
SN  - 2352-5428
UR  - https://doi.org/10.2991/icfied-19.2019.26
DO  - 10.2991/icfied-19.2019.26
ID  - Xi2019/02
ER  -