Selection of Strategies for Commercialized Operation of Stadium

DOI

10.2991/icetss-14.2014.50How to use a DOI?

Keywords

stadium, commercialized operation, strategy

Abstract

In the process of development of sports industry in China, stadium is one of the most important material bases, playing the important role of holding various sports events and national fitness. At present, how to reasonably use the sports stadium, commercialize them and provide various cultural and sports activities for people has become a problem urgently to be solved. Based on the above background, in this paper, the author briefly analyzes the commercialized operation overview of stadium, makes some simple discussion aimed at some problems exposed in the commercialized operation of stadium and provides the corresponding commercialized operation strategies on this basis, hoping to provide some references for the smooth commercialized operation of stadium.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanjin Zhang
PY  - 2014/11
DA  - 2014/11
TI  - Selection of Strategies for Commercialized Operation of Stadium
BT  - Proceedings of the 2014 International Conference on Education Technology and Social Science
PB  - Atlantis Press
SP  - 231
EP  - 234
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetss-14.2014.50
DO  - 10.2991/icetss-14.2014.50
ID  - Zhang2014/11
ER  -