Innovation and Practice of Marketing Methods under the New Situation

DOI

10.2991/icetis-14.2014.106How to use a DOI?

Keywords

new situation, marketing methods, innovation and practice

Abstract

In the 21st century, Chinese enterprises shall take the road of innovation firmly in terms of marketing facing the new situation of development, and marketing innovation includes innovative concepts and methods. All enterprises shall change marketing concepts, adhere to concepts of green marketing, knowledge marketing and emotion marketing etc, choose flexible marketing methods, and achieve innovative development of Chinese enterprises in the field of marketing. This paper briefly discusses about problems of Chinese enterprises in marketing at current stage, and puts forward innovative marketing programs from perspectives of marketing concepts, marketing methods and marketing strategies etc.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jing Yang
PY  - 2014/08
DA  - 2014/08
TI  - Innovation and Practice of Marketing Methods under the New Situation
BT  - Proceedings of the 2014 International Conference on Education Technology and Information System (ICETIS 2014)
PB  - Atlantis Press
SP  - 322
EP  - 326
SN  - 1951-6851
UR  - https://doi.org/10.2991/icetis-14.2014.106
DO  - 10.2991/icetis-14.2014.106
ID  - Yang2014/08
ER  -