Research on enterprise marketing strategic innovation

DOI

10.2991/icetis-14.2014.91How to use a DOI?

Keywords

enterprise marketing; current situation; problem; necessity; strategic innovation

Abstract

in order to improve core advantage position of the enterprise, it is necessary to start with marketing strategy to work out rational and scientific market positioning strategy, excavate potential market demand to the largest extent and better meet consumers’ diversified and individual needs. So, this paper will analyze enterprise marketing environment, point out various problems in enterprise marketing strategy under such environment and the necessity of enterprise marketing strategic innovation and proposes corresponding innovation approaches to make enterprises improve their core competitiveness through effective marketing resource integration.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yongyan Yang
PY  - 2014/08
DA  - 2014/08
TI  - Research on enterprise marketing strategic innovation
BT  - Proceedings of the 2014 International Conference on Education Technology and Information System (ICETIS 2014)
PB  - Atlantis Press
SP  - 256
EP  - 259
SN  - 1951-6851
UR  - https://doi.org/10.2991/icetis-14.2014.91
DO  - 10.2991/icetis-14.2014.91
ID  - Yang2014/08
ER  -