Study on Wuliangye microblog marketing strategy based on 5W model

DOI

10.2991/icetis-14.2014.49How to use a DOI?

Keywords

microblog marketing, Wuliangye, liquor

Abstract

As microblog is widely applied, large quantities of liquor enterprises also adopt this platform for marketing, in the hope of helping liquor enterprises walk out of the plight. This paper discusses Wuliangye microblog marketing strategy under such background, analyzes the necessity and current situation of microblog marketing and analyzes the strategy and method of Wuliangye microblog marketing with the help of “5W” model. It is hoped that the analysis can provide reference for microblog marketing of other liquor enterprises.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kui Yu
PY  - 2014/08
DA  - 2014/08
TI  - Study on Wuliangye microblog marketing strategy based on 5W model
BT  - Proceedings of the 2014 International Conference on Education Technology and Information System (ICETIS 2014)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/icetis-14.2014.49
DO  - 10.2991/icetis-14.2014.49
ID  - Yu2014/08
ER  -