An Integrative analysis of brick-and-mortar fashion store shopping motives, activities and experience
- DOI
- 10.2991/icetem-17.2017.44How to use a DOI?
- Keywords
- Brick-And-Mortar Fashion Store; Shopping Motive; Shopping Activity; Shopping Duration; Repatronage.
- Abstract
The paper aims to provide an integrative analysis of consumers' shopping motives, activities, and shopping duration and repatronage intention, centering on brick-and-mortar fashion store. Perceptual shopping experience of clothing purchase was newly considered in the research, which was relatively researched less by previous researchers. Relative perceptual factors were considered into the research and hypothesis model of all factors' relationship was given in this research. A structured questionnaire was generated and copies were distributed to consumers in three prosperous cities of China. Internal relations of each factor were examined according to feedbacks, and managerial implications were given to fashion retail managers at the end.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Bing Xu AU - Jianhui Chen PY - 2017/11 DA - 2017/11 TI - An Integrative analysis of brick-and-mortar fashion store shopping motives, activities and experience BT - Proceedings of the 2nd International Conference on Education Technology and Economic Management (ICETEM 2017) PB - Atlantis Press SP - 197 EP - 201 SN - 2352-5398 UR - https://doi.org/10.2991/icetem-17.2017.44 DO - 10.2991/icetem-17.2017.44 ID - Xu2017/11 ER -