Research on Diversification Optimization of Investment Business of A State-owned Company in Corps - Based on BCG Matrix

DOI

10.2991/icetem-17.2017.38How to use a DOI?

Keywords

A Company, diversification strategy, BCG matrix method

Abstract

In recent years, due to the impact of many factors, China's real estate industry has been greatly affected. Real estate agencies have to adjust their own development strategies in order to seek further development in the future. A State-owned Company in Xinjiang Corps, hereinafter referred to as A Company, is also a construction company in the early stage, and there are some problems in the diversification of investment business. In this paper, the author uses the BCG matrix method to analyze the diversified investment strategy of A Company, and puts forward some suggestions for its strategic development. Here, the author also hopes that this research can provide references and suggestions for similar enterprises to implement a diversified investment strategy, so that enterprises can better avoid risks for further development to promote the fast and steady economic development in Xinjiang.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Qin Du
AU  - Xiaoling Yu
PY  - 2017/11
DA  - 2017/11
TI  - Research on Diversification Optimization of Investment Business of A State-owned Company in Corps - Based on BCG Matrix
BT  - Proceedings of the 2nd International Conference on Education Technology and Economic Management (ICETEM 2017)
PB  - Atlantis Press
SP  - 169
EP  - 172
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetem-17.2017.38
DO  - 10.2991/icetem-17.2017.38
ID  - Du2017/11
ER  -