Research on the Classifications and Characteristics of Viral Advertisements
Authors
Xiaolun Jia
Corresponding Author
Xiaolun Jia
Available Online November 2017.
- DOI
- 10.2991/icetem-17.2017.36How to use a DOI?
- Keywords
- Viral advertisement, Viral marketing, Classifications and characteristics
- Abstract
Viral advertisement, which has novel content, simple form, is wide spreading in the internet. The voluntary dissemination of the advertisement makes the advertising information spread like a virus and finally achieves the goal of marketing. The dissemination model of viral advertisement changes the model of the netizen to acquire and communicate information, and influence people's life imperceptibly. This paper focuses on the concept, classifications and main features of viral advertainments to provide some references for the relevant researchers.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xiaolun Jia PY - 2017/11 DA - 2017/11 TI - Research on the Classifications and Characteristics of Viral Advertisements BT - Proceedings of the 2nd International Conference on Education Technology and Economic Management (ICETEM 2017) PB - Atlantis Press SP - 160 EP - 163 SN - 2352-5398 UR - https://doi.org/10.2991/icetem-17.2017.36 DO - 10.2991/icetem-17.2017.36 ID - Jia2017/11 ER -