Proceedings of the 2nd International Conference on Education Technology and Economic Management (ICETEM 2017)

Research on the Classifications and Characteristics of Viral Advertisements

Authors
Xiaolun Jia
Corresponding Author
Xiaolun Jia
Available Online November 2017.
DOI
10.2991/icetem-17.2017.36How to use a DOI?
Keywords
Viral advertisement, Viral marketing, Classifications and characteristics
Abstract

Viral advertisement, which has novel content, simple form, is wide spreading in the internet. The voluntary dissemination of the advertisement makes the advertising information spread like a virus and finally achieves the goal of marketing. The dissemination model of viral advertisement changes the model of the netizen to acquire and communicate information, and influence people's life imperceptibly. This paper focuses on the concept, classifications and main features of viral advertainments to provide some references for the relevant researchers.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Conference on Education Technology and Economic Management (ICETEM 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2017
ISBN
978-94-6252-407-1
ISSN
2352-5398
DOI
10.2991/icetem-17.2017.36How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xiaolun Jia
PY  - 2017/11
DA  - 2017/11
TI  - Research on the Classifications and Characteristics of Viral Advertisements
BT  - Proceedings of the 2nd International Conference on Education Technology and Economic Management (ICETEM 2017)
PB  - Atlantis Press
SP  - 160
EP  - 163
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetem-17.2017.36
DO  - 10.2991/icetem-17.2017.36
ID  - Jia2017/11
ER  -