The Discussion on Multi-channel Distribution System under B2C E-commerce Mode

DOI

10.2991/icetem-15.2015.97How to use a DOI?

Keywords

Supply Chain, B2C,Electronics Market, Multi-channel

Abstract

With the rapid development of network technology and E-commerce, many enterprises open up the electronics market to sell products to the end consumers directly while maintaining the traditional retail channels. In recent years, more and more attention is paid to the studies on multi-channel distribution system under B2C E-commerce in the enterprise community and academic community. This paper tracts the research results of multi-channel distribution system under B2C E-commerce mode in recent years and reviews the overseas and domestic research status from the multi-channel structural arrangements and pricing, multi-channel conflict and coordination, multi-channel operations management and finally proposes the future research directions in this field.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ming Li
PY  - 2015/03
DA  - 2015/03
TI  - The Discussion on Multi-channel Distribution System under B2C E-commerce Mode
BT  - Proceedings of the 2015 International Conference on Education Technology and Economic Management
PB  - Atlantis Press
SP  - 620
EP  - 623
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetem-15.2015.97
DO  - 10.2991/icetem-15.2015.97
ID  - Li2015/03
ER  -