A Study on Comprehensive Evaluation of C2C E-commerce Website Competitiveness

DOI

10.2991/icetem-15.2015.92How to use a DOI?

Keywords

C2C, E-commerce Website, Competitiveness, Evaluation Research.

Abstract

in recent years, the C2C e-commerce websites have developed rapidly with intensive competition. For C2C E-commerce websites, the prerequisite for promoting enterprise’s competitiveness level and achieving competitive advantages is to assess and acquaint their competitiveness, which is also a significant problem to be solved at present. Based on the analysis of E-commerce website evaluation, the competitive model of C2C E-commerce website is established, and the evaluation index system of C2C E-commerce competitiveness is also built and then the comprehensive evaluation method based on AHP method and multi-level fuzzy comprehensive evaluation are proposed. The results show that the impact of experts’ subject opinions during the evaluation can be effectively reduced by evaluation index system and comprehensive evaluation method which is an effective and feasible method to evaluate the competitiveness of C2C E-commerce websites.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Ming Li
PY  - 2015/03
DA  - 2015/03
TI  - A Study on Comprehensive Evaluation of C2C E-commerce Website Competitiveness
BT  - Proceedings of the 2015 International Conference on Education Technology and Economic Management
PB  - Atlantis Press
SP  - 600
EP  - 603
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetem-15.2015.92
DO  - 10.2991/icetem-15.2015.92
ID  - Li2015/03
ER  -