Survival Strategy of Creative Industrial Enterprises Jombang District Perspective Inheritance Economic Activities

DOI

10.2991/assehr.k.220103.011How to use a DOI?

Keywords

Survival Strategy; Creative Industry; Inheritance of Economic Activities

Abstract

The creative industry existence has some significant impact on unemployment amount.One creative industry is beads, or manik-manik, in plumbon gambang Gudo District, Jombang Regency. It started in the 1988s and is still surviving by maintaining local wisdom in economic activities, especially production activities. Therefore, researchers are interested in conducting a study on the survival strategy of creative industry entrepreneurs in Jombang district from the perspective of economic activity inheritance. The research objective is to reveal how the inheritance of the creative industry entrepreneur’s economic activities in Jombang district concerning production and distribution in the technological era. The approach used in this research is a qualitative approach with data collection methods, among others: interviews and documentation. This research found that in the creative industry of beads in Plumbon Gambang Village, Gudo District, Jombang Regency, the pattern of inheritance of production activities, the entrepreneurs carry out the pattern of inheritance production activities by continuing to use traditional equipment and avoiding technological advances in production. The use of traditional equipment is intended to maintain the authenticity of the texture and quality of the beads produced. Entrepreneurs use three distribution systems in the distribution aspect, including direct distribution, semi-direct distribution, and indirect distribution.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Cahyo Tri Atmojo
AU  - Munawaroh Munawaroh
AU  - Fahimul Amri
PY  - 2022
DA  - 2022/01/06
TI  - Survival Strategy of Creative Industrial Enterprises Jombang District Perspective Inheritance Economic Activities
BT  - Proceedings of the 2nd International Conference on Education and Technology (ICETECH 2021)
PB  - Atlantis Press
SP  - 63
EP  - 67
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220103.011
DO  - 10.2991/assehr.k.220103.011
ID  - Atmojo2022
ER  -