The Enlightenment of E-commerce Platform Financing Mode to Shaanxi Rural E-Commerce
- DOI
- 10.2991/icesem-18.2018.253How to use a DOI?
- Keywords
- E-commerce platform; Financing mode; Shaanxi; Rural e-commerce
- Abstract
At present, various policies have issued by the Chinese government to encourage the development of rural e-commerce. And under this opportunity, shaanxi e-commerce develops rapidly relying on abundant agricultural products resources, however, the financing problem has restricted the further development of shaanxi rural e-commerce. In this paper, the main financing mode, the current rural e-commerce platform and its process are analyzed, including "e-commerce platform + network consumers + farmers" mode, P2P financing mode of financial services of Ali-ant and the "E-commerce platform + agriculture + crowd funding" mode and other three patterns. At the same time, this paper, combining with the present situation of the development of the shaanxi rural electronic commerce enterprises, summarizes the transformation of the operation mode of rural e-commerce, set up the product standardization, strengthen the construction of e-commerce platform and park, help positively to build rural investment and financing system of shaanxi rural e-commerce enterprises to develop e-commerce platform financing mode so as to alleviate rural e-commerce enterprise financing problem and promote the development of shaanxi rural commercial enterprises.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jing Yang PY - 2018/08 DA - 2018/08 TI - The Enlightenment of E-commerce Platform Financing Mode to Shaanxi Rural E-Commerce BT - Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018) PB - Atlantis Press SP - 1084 EP - 1087 SN - 2352-5398 UR - https://doi.org/10.2991/icesem-18.2018.253 DO - 10.2991/icesem-18.2018.253 ID - Yang2018/08 ER -