Research on the Preference of Consumers for Black Fungus Based on Conjoint Analysis Approach

DOI

10.2991/icesem-18.2018.132How to use a DOI?

Keywords

Conjoint analysis approach; Black fungus; Purchasing preference; Influencing factors

Abstract

Taking the consumers in Jilin City as the investigation objects, and then by means of in-depth interview, this paper confirms the main factors local consumers took into account when purchasing black fungus, and then uses conjoint analysis approach to confirm the main factors consumers took into account when purchasing black fungus, and its importance. Finally, combining with the conclusion of consumers’ preference for purchasing black fungus, the paper puts forward relevant suggestions for black fungus planting bases, retailers and industrial associations to establish well-known brands, enhance black fungus publicity strength, establish a product rating system, exploit an sales channel and upgrade black fungus product package, etc.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chunying Wang
AU  - Chunliang Zhang
PY  - 2018/08
DA  - 2018/08
TI  - Research on the Preference of Consumers for Black Fungus Based on Conjoint Analysis Approach
BT  - Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018)
PB  - Atlantis Press
SP  - 572
EP  - 578
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesem-18.2018.132
DO  - 10.2991/icesem-18.2018.132
ID  - Wang2018/08
ER  -