Research on the Development Model of Horse Racing Industry in Wuhan From the Perspective of Value Chain

DOI

10.2991/icesem-18.2018.72How to use a DOI?

Keywords

Wuhan’s horse racing industry; Value chain; Development model

Abstract

With the continuous development of horse racing and the expansion of event scale, the number of people participating in Chinese horse racing has witnessed an exponential increase. In this context, the industries derived from horse racing enjoy a growing development potential. For instance, Wuhan Speed Horse Racing Competition has been held for sixteen times since 2002 and has become one of the brand sports events of Wuhan. Compared with foreign countries, however, the development of Wuhan’s horse racing industry is still at the initial phase. Thus it is necessary for Wuhan to learn mature development experience from foreign industries and set up a horse racing development model that is suitable for Chinese national conditions. Based on value-chain theory, this thesis analyzes the status quo of Wuhan’s horse racing industry and future development direction, and then it explores the competitive advantages of Chinese horse racing enterprises in the industry to provide a referential basis for improving the operation, management and profiting capacity of Wuhan’s horse racing industry.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhichao Ma
AU  - Yingyue Hu
PY  - 2018/08
DA  - 2018/08
TI  - Research on the Development Model of Horse Racing Industry in Wuhan From the Perspective of Value Chain
BT  - Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018)
PB  - Atlantis Press
SP  - 316
EP  - 319
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesem-18.2018.72
DO  - 10.2991/icesem-18.2018.72
ID  - Ma2018/08
ER  -