Research on the Development of Tianjin "Qilihai River Crab" Brand

DOI

10.2991/icesed-19.2020.38How to use a DOI?

Keywords

Qilihai River Crab, Brand Development, Development Strategy

Abstract

The industrial status and existing problems of Tianjin “Qilihai River Crab” were analyzed. It was found that the brand supervision of “Tianjin Qilihaihe Crab” needs to be strengthened, the business model needs to be updated, product promotion is not enough, and brand awareness is high. insufficient. From the perspective of upgrading the brand image of “Tianjin Qilihaihe Crab”, the paper puts forward solutions and constructive opinions, and puts forward reasonable suggestions for the development of “Qilihaihe Crab”.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - bei Zhang
AU  - Shaorong Xie
PY  - 2020/01
DA  - 2020/01
TI  - Research on the Development of Tianjin "Qilihai River Crab" Brand
BT  - Proceedings of the 2019 International Conference on Education Science and Economic Development (ICESED 2019)
PB  - Atlantis Press
SP  - 400
EP  - 403
SN  - 2352-5428
UR  - https://doi.org/10.2991/icesed-19.2020.38
DO  - 10.2991/icesed-19.2020.38
ID  - Zhang2020/01
ER  -