A Survey Report on the Trend of E-commerce Consumption in Jingdong from 2016 to 2018

DOI

10.2991/icesed-19.2020.13How to use a DOI?

Keywords

E-commerce Consumption, Jingdong, Differences Regions, Different Age Groups, Brand Quality, Intelligent Equipment.

Abstract

Recently, the development of China's e-commerce consumption has attracted worldwide attention. The study analyzes Jingdong, one of China’s largest online shopping sites with 320 million active users, by investigating the trend of e-commerce consumption of the company from 2016 to 2018. Based on the research results, the paper offers predictions on the prospect of China’s E-commerce market. With the hierarchical analysis method, the study analyzes the influence of different factors on the e-commerce market distribution from different perspectives. Compared with the traditional consumption mode, e-commerce consumption is more diverse. It is assumed that the e-commerce consumption in China will continue to grow at a higher speed while the market will become more segmented and customized.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chengyun Zhao
PY  - 2020/01
DA  - 2020/01
TI  - A Survey Report on the Trend of E-commerce Consumption in Jingdong from 2016 to 2018
BT  - Proceedings of the 2019 International Conference on Education Science and Economic Development (ICESED 2019)
PB  - Atlantis Press
SP  - 269
EP  - 272
SN  - 2352-5428
UR  - https://doi.org/10.2991/icesed-19.2020.13
DO  - 10.2991/icesed-19.2020.13
ID  - Zhao2020/01
ER  -