Crisis Management Report on Kobe’s Sexual Assault Case

DOI

10.2991/icesed-19.2020.9How to use a DOI?

Keywords

Celebrities, Mistakes, Apology, Forgive

Abstract

Celebrities get more attention than common people due to their outstanding appearance and some outstanding professional skills. People pay attention not only to their achievements in their fields, but also to their words and deeds in their daily life. As rapid development of technology, the speed of information transmission is also faster and faster, once the stars make mistakes, their mistakes will be exposed by the media at a very fast speed. It is very important for stars to redeem their reputation by apologizing for their mistakes. A good apology can help them win forgiveness from the public to secure their career and even make them more productive and help them build a better public image. Therefore, it is significant to research celebrity apology ways. The paper takes Kobe Bryant as an example to analyze what kind of attitude or means should be used by celebrities to get the public to forgive.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yijin Yang
PY  - 2020/01
DA  - 2020/01
TI  - Crisis Management Report on Kobe’s Sexual Assault Case
BT  - Proceedings of the 2019 International Conference on Education Science and Economic Development (ICESED 2019)
PB  - Atlantis Press
SP  - 248
EP  - 251
SN  - 2352-5428
UR  - https://doi.org/10.2991/icesed-19.2020.9
DO  - 10.2991/icesed-19.2020.9
ID  - Yang2020/01
ER  -