Strategic Research on B2B E-commerce based on the Vertical Industry

DOI

10.2991/icesame-17.2017.296How to use a DOI?

Keywords

e-commerce, strategic management, key factor model, fuzzy comprehensive evaluation method

Abstract

At present we have the insufficient strategic research on B2B e-commerce company in the vertical industry. In the practical application there are more problems about the existing e-commerce strategy research. We carry out the research on strategy scheme evaluation of B2B e-commerce in the vertical industry based on AHP and fuzzy evaluation to build the strategic fuzzy mathematical comprehensive evaluation model of B2B e-commerce company in the vertical industry in the paper. We choose the optimal strategy scheme from the alternative strategy schemes, and then we make an empirical analysis. Finally, we put forward some suggestions and prospects for the future researches on the basis of the whole paper.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bo Liu
PY  - 2017/06
DA  - 2017/06
TI  - Strategic Research on B2B E-commerce based on the Vertical Industry
BT  - Proceedings of the 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017)
PB  - Atlantis Press
SP  - 1368
EP  - 1372
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-17.2017.296
DO  - 10.2991/icesame-17.2017.296
ID  - Liu2017/06
ER  -