The Consumer Demand Features of the Artistic Training Market of China

DOI

10.2991/icesame-17.2017.252How to use a DOI?

Keywords

art education, training market, consumption demand

Abstract

Art education can be divided into professional art education and national art education. The professional art education means the education that aims to cultivate the professional intellectuals, while the national art education covers the whole society as a comprehensive art education art education that serves for the lifelong study. And the national art education of China can be divided into the school art education and the social art education. As an important part of the national art education, the social art education has significantly extended and supplied the school art education. The social education can reflect a country's art and cultural quality over the national are education to some extent because of its vast social coverage and strong influence. Along with the development of the social economy and culture, the demand of the art education will experience a sustainable increase. Different groups have different features of the consumer demands. Based on the researches of Chinese and overseas scholars, the article, by analyzing the features, has enumerated the factors that affect the behaviors of the consumers in the art training market of China, such like the economic capacity, degree of education, life style and other psychological factors.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qiong Zhang
PY  - 2017/06
DA  - 2017/06
TI  - The Consumer Demand Features of the Artistic Training Market of China
BT  - Proceedings of the 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017)
PB  - Atlantis Press
SP  - 1157
EP  - 1160
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-17.2017.252
DO  - 10.2991/icesame-17.2017.252
ID  - Zhang2017/06
ER  -