Research on Evaluation Systems of Marketing Competitiveness for Domestic Internet Enterprises

DOI

10.2991/icesame-17.2017.231How to use a DOI?

Keywords

marketing competitiveness; Internet enterprises; evaluation system; build competitive advantage.

Abstract

Mobile Internet has a profound impact on people's daily lives, mobile Internet market into the high-speed development channel. Since small and medium-sized enterprises play an important part of China's economy, people's livelihood has an important significance due to the rapid development of mobile Internet for small and medium enterprises. However, due to the existence of the current reasons, the majority of small and medium enterprises in the development of mobile Internet marketing status is not optimistic about how small and medium enterprises carry out mobile Internet marketing theoretical research. To provide a good opportunity for marketing is also very hard, since many managers and the industry for mobile Internet marketing understanding is lack of ideas, talent, and funds. Information is not smooth and low level of management seriously affected the development of China's small and medium enterprises mobile Internet marketing.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hongliang Men
PY  - 2017/06
DA  - 2017/06
TI  - Research on Evaluation Systems of Marketing Competitiveness for Domestic Internet Enterprises
BT  - Proceedings of the 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017)
PB  - Atlantis Press
SP  - 1059
EP  - 1064
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-17.2017.231
DO  - 10.2991/icesame-17.2017.231
ID  - Men2017/06
ER  -