A Study on the New E-commerce Development Patterns Based on WeChat

DOI

10.2991/icesame-17.2017.206How to use a DOI?

Keywords

mobile Internet; WeChat; e-commerce; O2O

Abstract

As the rapid development of computer technology, network technology and communication technology, e-commerce has been integrated into all aspects of modern life. The rise of WeChat platform and the maturity of development technology promote electrical business to transform from traditional e-commerce to mobile e-commerce. Based on account of the study and practical experience of the author, this paper firstly analyzed the development background of WeChat e-commerce, and then summarized the its advantages, and finallyp put forward the issues and coping strategies of WeChat mobile e-commerce.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bo Liu
PY  - 2017/06
DA  - 2017/06
TI  - A Study on the New E-commerce Development Patterns Based on WeChat
BT  - Proceedings of the 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017)
PB  - Atlantis Press
SP  - 947
EP  - 950
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-17.2017.206
DO  - 10.2991/icesame-17.2017.206
ID  - Liu2017/06
ER  -