The marketing countermeasure analysis of the off-season travel agency industry in Xinjiang

DOI

10.2991/icesame-17.2017.143How to use a DOI?

Keywords

xinjiang;Travel agency;Off-season marketing

Abstract

Xinjiang tourism industry started relatively late, development lags behind other provinces in China.The tourist season for June, July, August, September, eight months of off-season greatly influenced the operations of the travel agency industry in xinjiang.In this paper, from the objective factors and subjective factors and easy to analyze the reasons of the existence of xinjiang tourism industry season, on the basis of xinjiang travel off-season marketing strategy is put forward, in order to form the tourism industry in xinjiang "at the peak season of season take potential" good momentum of development.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - HuiDan Zhu
AU  - Qiong Ma
PY  - 2017/06
DA  - 2017/06
TI  - The marketing countermeasure analysis of the off-season travel agency industry in Xinjiang
BT  - Proceedings of the 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017)
PB  - Atlantis Press
SP  - 664
EP  - 668
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-17.2017.143
DO  - 10.2991/icesame-17.2017.143
ID  - Zhu2017/06
ER  -