Research on the Applications of Customer Segmentation Evaluation Model in the Exhibition Customer Administration

DOI

10.2991/icesame-17.2017.94How to use a DOI?

Keywords

exhibition industry; archives administration; countermeasure; innovation.

Abstract

The exhibition industry has continuously developed in China in the new era. In fact, the exhibition industry is divided into conference industry and exhibition industry in the world. The exhibition industry should be regarded as the beginning of service industry in the tertiary industry, which has always been closely related to other industries with the charactics of wide range and massive audience. In addition, the exhibition industry also has extensive and in-depth contact with other industries. It covers a lot of people. Nowadays, the economy continues to be weaker. In the case, being an emerging industry, the exhibition industry has naturally been impacted. Moreover, the people's requirements of the exhibition industry are becoming increasingly strict. Thus, to improve the competition of the exhibition market is necessary to improve the enterprises' exhibition budget, to focus on the quality and popularity of the exhibition products, think about how to develop new users and increase their experience, which is a great challenge to the enterprises. Therefore, the purpose of this study is to establish the evaluation model of customer segmentation and improve the relevant exhibition industry administration system, which can fully embody the value of the customer administration in the exhibition industry, and then expand on the practical research of the customer segmentation evaluation model in the exhibition customer administration.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bo Zhang
PY  - 2017/06
DA  - 2017/06
TI  - Research on the Applications of Customer Segmentation Evaluation Model in the Exhibition Customer Administration
BT  - Proceedings of the 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017)
PB  - Atlantis Press
SP  - 427
EP  - 430
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-17.2017.94
DO  - 10.2991/icesame-17.2017.94
ID  - Zhang2017/06
ER  -