Research on Assessing Public Web-chat Accounts based on the Dispersed Gray Model and Comprehensive Evaluation Model
- DOI
- 10.2991/icesame-16.2016.272How to use a DOI?
- Keywords
- DGM(2;1); Structure Equation; Comprehensive Evaluation Method; Diffusion Theory of Innovation
- Abstract
The mathematical models are built to predict the growth trend of public accounts corresponding to different fields, and to evaluate whether Web-Chat operate their platforms effectively. Four domains of public account information are chose which are representative in public web-chat accounts, these areas are education, government, media and network. Secondly, the number information of those fields are used and handled them. Finally, based on the dispersed gray model as the foundation, that is DGM (2,1). What's more, error rationality C is calculated, that are 0.43, 0.42, 0.53, 0.61 and the error probability P are 0.89, 0.86, 0.75, 0.88 respectively in four different fields. We found that the model DGM(2,1) is better than GM(1,1) in forecasting rising trend of Web-Chat in different fields. In order to evaluate whether Web-Chat users operate their platforms effectively, the model is set up which combines the structure equation with comprehensive evaluation method to solve the problem. To test the model, five different fields are pick up, namely, government, education, media, website and celebrity. The result of the model shows that users in the fields of education and celebrity run their public web-chat accounts exceedingly effectively and the public accounts don't work well in other three fields.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yifeng Dou AU - Wang Zhang AU - Qin Hu AU - Hailing Xiong PY - 2016/03 DA - 2016/03 TI - Research on Assessing Public Web-chat Accounts based on the Dispersed Gray Model and Comprehensive Evaluation Model BT - Proceedings of the 2016 International Conference on Education, Sports, Arts and Management Engineering PB - Atlantis Press SP - 1284 EP - 1291 SN - 2352-5398 UR - https://doi.org/10.2991/icesame-16.2016.272 DO - 10.2991/icesame-16.2016.272 ID - Dou2016/03 ER -