Report on the Transformation of the "Chinese Time-Honored" Brands

DOI

10.2991/icesame-16.2016.202How to use a DOI?

Keywords

Chinese time-honored brands; Transformation

Abstract

"Chinese time-honored" brands are famous for its excellent product quality, fruitful cultural heritage and unique form of succession, but with the development of social economy and the acceleration of the globalization, the "Chinese time-honored" brands are faced with heavy pressure and a lot of them even have quitted from the competition. As a result, it is paramount to get a detailed knowledge of the current situation of these brands and based on which we can find the transformation direction of the "Chinese time-honored" brands.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yongming Pan
AU  - Yiran Li
PY  - 2016/03
DA  - 2016/03
TI  - Report on the Transformation of the "Chinese Time-Honored" Brands
BT  - Proceedings of the 2016 International Conference on Education, Sports, Arts and Management Engineering
PB  - Atlantis Press
SP  - 919
EP  - 922
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-16.2016.202
DO  - 10.2991/icesame-16.2016.202
ID  - Pan2016/03
ER  -