On Profit Mode of Chinese Traditional Paper Media in Digital Age

DOI

10.2991/icesame-16.2016.179How to use a DOI?

Keywords

Traditional Paper Media; 4P Marketing Strategy; Profit Model

Abstract

Under the impact of the new media, advertising revenue of the traditional media are undergoing a sharp decline. The excessive reliance on advertising revenue is now becoming the Achilles heel of the traditional paper media. Therefore, it is imperative to get rid of the dependence on the advertising revenue, and innovate the profit mode for the traditional paper media in the digital age. This work is to seek out the profit sally port of the traditional paper media from the perspective of the 4P marketing strategy.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fangfang Yang
PY  - 2016/03
DA  - 2016/03
TI  - On Profit Mode of Chinese Traditional Paper Media in Digital Age
BT  - Proceedings of the 2016 International Conference on Education, Sports, Arts and Management Engineering
PB  - Atlantis Press
SP  - 815
EP  - 821
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-16.2016.179
DO  - 10.2991/icesame-16.2016.179
ID  - Yang2016/03
ER  -