Research on the Linkage Database Marketing Mode under the Background of Big Data Era

DOI

10.2991/icesame-16.2016.20How to use a DOI?

Keywords

Marketing mode; Value chain; Linkage; Database; Big data.

Abstract

In order to improve the enterprises competitive advantage under the background of big data era, this paper puts forward a new linkage marketing database model, and the model relies on the cloud computing technology. Cloud computing nodes are assigned to each dealer by enterprises, so as to realize the big data exchange between distributors or between enterprises and distributors, and to ensure the smoothness of the mass marketing data transmission. Taking the FAW Volkswagen type linkage database marketing model as a case, this paper studies the marketing database model from the practice, to further verify the linkage database on the extension meaning of enterprise value chain and ecological aspects, which provides a technical guidance for the innovation management of enterprise database marketing mode.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Zhuoqing Zhang
PY  - 2016/03
DA  - 2016/03
TI  - Research on the Linkage Database Marketing Mode under the Background of Big Data Era
BT  - Proceedings of the 2016 International Conference on Education, Sports, Arts and Management Engineering
PB  - Atlantis Press
SP  - 94
EP  - 98
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-16.2016.20
DO  - 10.2991/icesame-16.2016.20
ID  - Zhang2016/03
ER  -