Proceedings of the 9th International Conference on Education Research, and Innovation (ICERI 2021)

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Use of Social Media to Support Marketing of MSME Cagcag Weaving During Covid-19 Pandemic

Authors
Agus Maman Abadi1, *, Ni Putu Sinta Yanti1, Putri Julia2
1Mathematics Education Department, Universitas Negeri Yogyakarta, Yogyakarta, Indonesia
2Chemistry Education Department, Universitas Negeri Yogyakarta, Yogyakarta, Indonesia
*Corresponding author. Email: agusmaman@uny.ac.id
Corresponding Author
Agus Maman Abadi
Available Online 24 December 2022.
DOI
10.2991/978-2-494069-67-1_49How to use a DOI?
Keywords
Social Media Marketing; MSMEs; Cagcag Weaving; Covid-19
Abstract

Covid-19 pandemic has affected Indonesian in economic. This effect is not only felt by large industries, but also by MSMEs (Micro, Small and Medium-size Enterprises) users in Indonesia, one of them is Cagcag weaving MSMEs located in Kebon Padangan Village, Pupuan District, Tabanan Regency, Bali. During this pandemic, the Cagcag weaving couldn’t produce anymore because there was no demand from consumers and their marketing strategy was still door to door, so the Cagcag weaving users preferred to work in the garden as farmers. This study aims to introduce the Cagcag weaving to the community to get a bigger market potential and to increase weaving sales during the Covid-19 pandemic. The method of this research used an offline and an online approach. The offline technique was observation made by observing the MSMEs in Cagcag weaving. In addition, interviews were also conducted to determine the marketing strategy that was used. On the other hand, online activities included making posters, and they were shared in Instagram and Facebook. Overall, the activities went well and that was one way to increase the sales of Cagcag weaving. The achievement of result from this study was social media usage offers a promising opportunity to boost Cagcag weaving sales during the Covid-19 pandemic and can be known by the community.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Education Research, and Innovation (ICERI 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 December 2022
ISBN
978-2-494069-67-1
ISSN
2352-5398
DOI
10.2991/978-2-494069-67-1_49How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Agus Maman Abadi
AU  - Ni Putu Sinta Yanti
AU  - Putri Julia
PY  - 2022
DA  - 2022/12/24
TI  - Use of Social Media to Support Marketing of MSME Cagcag Weaving During Covid-19 Pandemic
BT  - Proceedings of the 9th International Conference on Education Research, and Innovation (ICERI 2021)
PB  - Atlantis Press
SP  - 442
EP  - 449
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-67-1_49
DO  - 10.2991/978-2-494069-67-1_49
ID  - Abadi2022
ER  -