Analytical procedures for assessing effectiveness of spending on online advertising in medical organizations
Authors
Natalia Aleksandrovna Naumova, Ilnara Ilnurovna Rahmanova, Regina Vildanovna Nagumanova
Corresponding Author
Natalia Aleksandrovna Naumova
Available Online August 2018.
- DOI
- 10.2991/icemw-18.2018.72How to use a DOI?
- Keywords
- audit, online advertising, medical organization, economic indicators, auditor's report
- Abstract
The practical tool kit of an estimation efficiency of expenses for advertising in the Internet in medical organizations for proprietors, internal auditors, heads is reported. Theoretical material was collected from scientific journals, articles and books. By means of economic indicators analytical procedures according to estimation efficiency of expenses for online advertising are required
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Natalia Aleksandrovna Naumova AU - Ilnara Ilnurovna Rahmanova AU - Regina Vildanovna Nagumanova PY - 2018/08 DA - 2018/08 TI - Analytical procedures for assessing effectiveness of spending on online advertising in medical organizations BT - Proceedings of the International conference "Economy in the modern world" (ICEMW 2018) PB - Atlantis Press SP - 384 EP - 387 SN - 2352-5428 UR - https://doi.org/10.2991/icemw-18.2018.72 DO - 10.2991/icemw-18.2018.72 ID - Naumova2018/08 ER -