Improving competitiveness of tourist and recreational complex of region through mechanism of business activation

DOI

10.2991/icemw-18.2018.50How to use a DOI?

Keywords

tourist and recreational complex, conceptual scheme, entrepreneurship, competitiveness, region, organization, evaluation, indicators of resource provision

Abstract

Radical reforms of the system of social and economic relations in Russia initiated at the end of the XX century led to the destruction of the existing system of management of the economy, at both the federal and regional levels, including tourist and recreational economy. Traditional and standard methodological approaches to the development of strategic management at different levels are not able to solve the complex problems of the modern period. We need new forms and methods of management, effective in terms of market relations and dynamically changing factors of internal and external environment. The development of a scientific approach to the formation of a system of strategic management of territorial tourist and recreational complexes is extremely important. Nowadays the study of the development problems of the domestic market of tourist and recreational services, the solution of theoretical and practical issues of strategic management of territorial tourist and recreational complexes remain relevant. It should be pointed out that the competitiveness of the tourist and recreational complex of the region depends on the level of development of entrepreneurship, which should be represented by the hotel industry, transport organizations, catering enterprises, travel agencies, organizations providing services of guides, companies for organizing entertainment events, sanatoriums, restaurant facilities, etc. The article proposes a conceptual scheme for assessing the competitiveness of the tourist and recreational complex of the region as a complex system consisting of a variety of elements, including entrepreneurship based on the Chuvash Republic. In the aggregate it allows us to take into account the features of the regional economy through growth targets that determine the mechanisms of improving the complex. The materials of the article will be useful for entrepreneurs who are focused on the elaboration of a basic strategy of their own development on the basis of improving the quality and competitiveness of services and products, taking into account the indicators of resource provision of the tourist and recreational complex.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - V.L. Semenov
AU  - A.N. Zakharova
AU  - A.O. Patianova
AU  - E.N. Kadyshev
AU  - G.S. Dulina
AU  - Talanova Talanova
PY  - 2018/08
DA  - 2018/08
TI  - Improving competitiveness of tourist and recreational complex of region through mechanism of business activation
BT  - Proceedings of the International conference "Economy in the modern world" (ICEMW 2018)
PB  - Atlantis Press
SP  - 277
EP  - 282
SN  - 2352-5428
UR  - https://doi.org/10.2991/icemw-18.2018.50
DO  - 10.2991/icemw-18.2018.50
ID  - Semenov2018/08
ER  -