The Construct of Online Attention Dimension of Tourists to Economy Hotel in Xi’an ---The Exploration of the Grounded Theory

DOI

10.2991/icemss.2013.64How to use a DOI?

Keywords

Online Attention, Online Review, the Grounded Theory, Economy Hotel

Abstract

With the rapidly development of domestic tourism, the online reviews on hotels and tourism service are the most important source for tourists due to the network technology and online communication. Online reviews can have a significant influence on individual travelers as well as an impact on the competitive reality of the tourism sectors as a whole. Therefore, we had analyzed the tourist reviews about three famous economy hotels (i.e.HOME INN, Hanting Express, JINJIANG INN) in Xi’an from Ctrip.com, a major online travel agency in China by the Grounded Theory approach, and attempted to construct online attention dimension of tourists to economy hotels. The results of the analysis, constructed online attention into five major sections: surrounding factors (i.e. convenient transportation, shopping/entertainment, sensory distance), cost performance factors (i.e. room cleanness, price), service factors (i.e. service attitude, front office, breakfast, working efficiency), internal factors (i.e.facilities, internal decoration) and comfortable factors (i.e. cosiness, sweetness (togetherness)). As a result, this article is helpful to make the hotel management understand its advantages, and to make wisdom advise for individual travellers and economy hotels in the future.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lu Pang
AU  - Junyi Li
AU  - Gaojun Zhang
PY  - 2013/08
DA  - 2013/08
TI  - The Construct of Online Attention Dimension of Tourists to Economy Hotel in Xi’an ---The Exploration of the Grounded Theory
BT  - Proceedings of the 2013 International Conference on Education, Management and Social Science (ICEMSS-13)
PB  - Atlantis Press
SP  - 242
EP  - 244
SN  - 1951-6851
UR  - https://doi.org/10.2991/icemss.2013.64
DO  - 10.2991/icemss.2013.64
ID  - Pang2013/08
ER  -