Company Mission Statement, Social Responsibility Fulfillment and Financial Performance
- DOI
- 10.2991/icemse-19.2019.159How to use a DOI?
- Keywords
- Mission statement, Social responsibility fulfillment, Financial performance, Stakeholders
- Abstract
Mission statement is an important tool for the company to communicate its basic values to stakeholders. It is the cornerstone of the company's management system. The mission statement's focus on stakeholders will guide the company to fulfill its social responsibilities to stakeholders. This will affect the resources obtained from the stakeholders and thus affect the financial performance of the company. Based on the perspective of stakeholders, this paper takes the financial data of the companies with mission statement listed in Fortune (Chinese version) China's top 500 companies in 2018 with A-share as the research object, and studies the relationship between mission statement and financial performance as well as the regulating role of social responsibility in it. The conclusion of the study is that the attention of the mission statement to customers and employees is positively related to the financial performance of the company. The performance of corporate social responsibility and financial performance is positively related, and the performance of other stakeholders is negatively related to financial performance. In addition, social responsibility has a negative regulatory effect on the relationship between mission statement and financial performance.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Deqiang Deng AU - Haiqin Wei PY - 2019/09 DA - 2019/09 TI - Company Mission Statement, Social Responsibility Fulfillment and Financial Performance BT - Proceedings of the 2019 3rd International Conference on Education, Management Science and Economics (ICEMSE 2019) PB - Atlantis Press SP - 688 EP - 691 SN - 2352-5428 UR - https://doi.org/10.2991/icemse-19.2019.159 DO - 10.2991/icemse-19.2019.159 ID - Deng2019/09 ER -