Industry Integration Helps Market Expansion of Guizhou Liquor Industry
- DOI
- 10.2991/icemse-19.2019.132How to use a DOI?
- Keywords
- industrial integration, liquor industry, market expansion, Guizhou liquor
- Abstract
China's liquor industry has entered a period of deep adjustment and faces the dilemma of reopening the market. Guizhou, as a major province in liquor production, is representative in the study of liquor market expansion. In order to study how to develop the market of Guizhou liquor, this paper uses the date of Guizhou liquor industry in 2017 to quantitatively analyze the development status of Guizhou liquor industry. The paper summarizes the problems existing in the market expansion, and put forward countermeasures based on the theory of industrial integration. For Guizhou, it is suggested to strengthen the integration between liquor industry and the Internet, tourism, culture and exhibition industry, so as to open up channels for liquor sales and promote the stable development of liquor industry.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Wei Dong AU - Heping Xu PY - 2019/09 DA - 2019/09 TI - Industry Integration Helps Market Expansion of Guizhou Liquor Industry BT - Proceedings of the 2019 3rd International Conference on Education, Management Science and Economics (ICEMSE 2019) PB - Atlantis Press SP - 572 EP - 575 SN - 2352-5428 UR - https://doi.org/10.2991/icemse-19.2019.132 DO - 10.2991/icemse-19.2019.132 ID - Dong2019/09 ER -