Research on the Sustainable Development Path of Government Communication against the Background of New Media
- DOI
- 10.2991/icemse-19.2019.127How to use a DOI?
- Keywords
- new media, government communication, public relations, public communication management
- Abstract
To face the public emergencies, local governments must conduct “new media” public communication to ensure that information can be communicated to the masses timely, to pledge that the information is seasonably paying attention to the truthfulness, comprehensiveness and accuracy of information, so that the masses can trust the government after receiving the information and act in an orderly manner. This paper summarizes the Zhuhai Government's public communication path in the new media environment, combining with the foreign government's public communication management experience and the changes in the public communication environment brought by the new media environment, taking the typhoon “Hato” incident as an example to conduct a comprehensive investigation and questionnaire analysis, and analyzing the typhoon “Hato” incident satisfaction, meanwhile summing up the public communication path with Zhuhai characteristics as well as putting forward the suggestions for improvement.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jian Chen AU - Qiang Yuan AU - Yunhai Lai PY - 2019/09 DA - 2019/09 TI - Research on the Sustainable Development Path of Government Communication against the Background of New Media BT - Proceedings of the 2019 3rd International Conference on Education, Management Science and Economics (ICEMSE 2019) PB - Atlantis Press SP - 552 EP - 554 SN - 2352-5428 UR - https://doi.org/10.2991/icemse-19.2019.127 DO - 10.2991/icemse-19.2019.127 ID - Chen2019/09 ER -