A Study of the Status & Countermeasure of Chinese College Students' Online Shopping
- DOI
- 10.2991/icemse-19.2019.102How to use a DOI?
- Keywords
- college students’ online shopping, online shopping psychology, the character of online shopping, influencing factors
- Abstract
The purpose of the paper is to study the status of Chinese college students and propose the countermeasures accordingly. College students, as the main force of online shopping, shop more than other groups, so it is of practical and academic significance to study their online shopping behaviors. On the basis of study of Chinese college students’ shopping psychology, consisted of impulsive consumption psychology, pursuing cheap consumption psychology, following the masses consumption psychology, comparative consumption psychology, this paper summarizes the status of Chinese college students' online shopping from their online shopping characters, the influencing factors of online shopping and the problems existing in online shopping. Meanwhile, countermeasures are given in three aspects: ideological education, practice guidance and economic intervention accordingly.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yong Zhu PY - 2019/09 DA - 2019/09 TI - A Study of the Status & Countermeasure of Chinese College Students' Online Shopping BT - Proceedings of the 2019 3rd International Conference on Education, Management Science and Economics (ICEMSE 2019) PB - Atlantis Press SP - 438 EP - 441 SN - 2352-5428 UR - https://doi.org/10.2991/icemse-19.2019.102 DO - 10.2991/icemse-19.2019.102 ID - Zhu2019/09 ER -