Proceedings of the 2019 3rd International Conference on Education, Management Science and Economics (ICEMSE 2019)

The Discursive Construction of Online Corporate Identities through Corporate Websites

Authors
Fangmin Sun, Youhua Fu
Corresponding Author
Youhua Fu
Available Online September 2019.
DOI
10.2991/icemse-19.2019.50How to use a DOI?
Keywords
multimodal discourse analysis, corporate identity, corporate websites, case study, globalization, Chinese companies
Abstract

This paper is proposed to examine the discursive construction of online corporate identities by analyzing corporate websites under the framework of Systematic Functional Multimodal Discourse Analysis (SF-MDA).Viewed as a kind of hypermodal discourse, websites can index the social practices and are also construed by the socio-cultural context in which the practices occur. Particularly, the corporate websites provide valid source to analyze the practices of constructing corporate identities when companies are searching for larger market share in both local and global markets. Based on the case analysis of Chinese companies, efforts are taken to investigate how corporate websites can help to mediate corporate identities in the era of globalization and what identities are constructed online.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 3rd International Conference on Education, Management Science and Economics (ICEMSE 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
September 2019
ISBN
978-94-6252-796-6
ISSN
2352-5428
DOI
10.2991/icemse-19.2019.50How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Fangmin Sun
AU  - Youhua Fu
PY  - 2019/09
DA  - 2019/09
TI  - The Discursive Construction of Online Corporate Identities through Corporate Websites
BT  - Proceedings of the 2019 3rd International Conference on Education, Management Science and Economics  (ICEMSE 2019)
PB  - Atlantis Press
SP  - 217
EP  - 220
SN  - 2352-5428
UR  - https://doi.org/10.2991/icemse-19.2019.50
DO  - 10.2991/icemse-19.2019.50
ID  - Sun2019/09
ER  -