Research on Market Demand of Solid Wood Furniture Based on Internet Survey
Authors
Shiyan Wu, Yi Feng
Corresponding Author
Yi Feng
Available Online September 2019.
- DOI
- 10.2991/icemse-19.2019.9How to use a DOI?
- Keywords
- market survey, solid wood furniture, consumption cognition, consumption intention
- Abstract
From the perspective of consumers' behavioral characteristics and their consumption habits, this paper conducts surveys from multiple dimensions to carry out market research on consumers' cognition and purchase intention of solid wood furniture. Through the analysis and processing of the survey results, it is found that consumers prefer pure and fresh Nordic style in terms of the style of solid wood furniture and prefer plain wood color in terms of color. They have higher requirements on the function, comfort, and beauty of solid wood furniture. Through the analysis of the survey results, the paper puts forward some suggestions for the development of solid wood furniture for enterprises and manufacturers.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Shiyan Wu AU - Yi Feng PY - 2019/09 DA - 2019/09 TI - Research on Market Demand of Solid Wood Furniture Based on Internet Survey BT - Proceedings of the 2019 3rd International Conference on Education, Management Science and Economics (ICEMSE 2019) PB - Atlantis Press SP - 45 EP - 49 SN - 2352-5428 UR - https://doi.org/10.2991/icemse-19.2019.9 DO - 10.2991/icemse-19.2019.9 ID - Wu2019/09 ER -