Research on the Development Trend and Countermeasures of the New Business Mode of Traditional Chinese Medicine Health Tourism
Authors
Zhenyu Hu, Quan Xia, Zhiwang Ding
Corresponding Author
Zhiwang Ding
Available Online September 2019.
- DOI
- 10.2991/icemse-19.2019.7How to use a DOI?
- Keywords
- TCM health tourism, new business mode, countermeasure research
- Abstract
As an emerging industry with broad prospects, TCM Health Tourism has gradually become a new format of TCM culture and tourism industry. This paper has made an in-depth explanation of it from the aspects of government guidance, characteristic drive, supporting construction, brand building, bottlenecks and shortcomings, etc., in order to promote the rapid development of Chinese medicine health tourism industry and boost the vigorous development of the comprehensive health industry.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Zhenyu Hu AU - Quan Xia AU - Zhiwang Ding PY - 2019/09 DA - 2019/09 TI - Research on the Development Trend and Countermeasures of the New Business Mode of Traditional Chinese Medicine Health Tourism BT - Proceedings of the 2019 3rd International Conference on Education, Management Science and Economics (ICEMSE 2019) PB - Atlantis Press SP - 32 EP - 37 SN - 2352-5428 UR - https://doi.org/10.2991/icemse-19.2019.7 DO - 10.2991/icemse-19.2019.7 ID - Hu2019/09 ER -