Impact of Customer-to-Customer Interaction (CCI) on Customer's Purchase Behavior in E-Commerce

DOI

10.2991/icemse-16.2016.67How to use a DOI?

Keywords

Customer interaction, Perceived risk, Perceived value, Service purchase intention, E-commerce service

Abstract

With the development of e-commerce, e-commerce logistics service industry as a new service industry has become the focus of development to enhance the overall level of China's e-commerce service network system. E-commerce logistics service providers in convenience and improve the efficiency of service at the same time, reduce the interaction between customer and enterprise employees, and make the customer interaction become a customer service success rate and an important factor to improve the purchase intention of customer service. Therefore, it has important research value to study the impact of customer interaction in virtual service environment on the purchase intention of service. According to the characteristics of e-commerce logistics services, customer interaction focus on the logistics network of service process, discussed in the this virtual network service environment, the relationship between purchase intention of customer interaction and service.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ruoqian Yang
PY  - 2016/12
DA  - 2016/12
TI  - Impact of Customer-to-Customer Interaction (CCI) on Customer's Purchase Behavior in E-Commerce
BT  - Proceedings of the 2016 International Conference on Education, Management Science and Economics
PB  - Atlantis Press
SP  - 268
EP  - 272
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemse-16.2016.67
DO  - 10.2991/icemse-16.2016.67
ID  - Yang2016/12
ER  -