Analysis of Marketing Modes Based on Time-space Check-in Data

DOI

10.2991/icemie-16.2016.26How to use a DOI?

Keywords

time-space path; check-in; marketing modes

Abstract

We analyzed how to apply the check-in data to marketing areas by means of the current check-in software based on the theory of Time-Space Path. First, we explored possible marketing modes according to the path in the Time-Space theory and several kinds of interactive ways between people in time-space areas. Second, we chose the time-space coexistence and space coexistence conditions to make logical analysis. We found out the appropriate marketing time and locations by using the check-in data. Our contribution is to apply the time-space theory to the marketing analysis.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Haiping Wang
AU  - Xiaolong Chen
AU  - Min Ren
PY  - 2016/04
DA  - 2016/04
TI  - Analysis of Marketing Modes Based on Time-space Check-in Data
BT  - Proceedings of the 2016 International Conference on Electrical, Mechanical and Industrial Engineering
PB  - Atlantis Press
SP  - 104
EP  - 107
SN  - 2352-5401
UR  - https://doi.org/10.2991/icemie-16.2016.26
DO  - 10.2991/icemie-16.2016.26
ID  - Wang2016/04
ER  -